Services

Maximize Profits through Key Customer Management

Successful track record in the creation, facilitation and management of results driven customer advisory boards, strategic communications programs and key stakeholder relationships. Proven ability to create practical, solution oriented approaches that solve customer management issues. Recognized hospitality industry leader known for directing effective organizations that exceed expectations and deliver measurable results.

Our Services Include

 

Key Customer Relationship Management

Customer
Advisory
Boards

Convention & Visitors Bureau sought strategic feedback and advice from experienced meeting professionals to improve leverage of sales, marketing and operational activities. Created and facilitated Customer Advisory Boards which foster deeper, more meaningful relationships with key customers and create widely respected and well known evangelists for a destination.

Designing New DMO Business Models

Global growth has brought innovators and disruptors into the travel and events industry space — particularly in the sales and marketing ecosystem which until recently was the domain of the DMO — with provocative new business models. These disruptions, combined with ongoing financial challenges for governments everywhere, have put financial pressures on DMOs…and an urgency for business model evolution

Rather than fearing today’s disruptive forces, we revel in them. We believe now is the best time ever for DMO leaders to reconsider their business models to build new long-term growth and sustainability.

Using tools like the  Strategyzer Business Model Canvas, we will take your leadership team and stakeholders through a process to identify relevant opportunities for new revenues and business partnerships for your organization

Communications
Marketing

Leading financial services company re-brands itself in response to customer feedback. Developed and executed new $10 million award winning national advertising campaign. Successfully increased company’s visibility and brand awareness among target customers.
  Meeting Facilitation and Management

Meeting
Facilitation

Recognized Hospitality Industry Leader: Past International Chairman of MPI – Meeting Professionals International. “One of the Most Influential People in the Meetings Industry” (Meeting News). MPI International Meeting Planner of the Year.

Group Services
Best
Practices

Top ten global hotel company required standardization and improvement of meeting and convention services operation. Analyzed service procedures and wrote new operations manual to ensure consistency and upgrade the delivery of group services.
  Keynote Speeches

Market Trends
and Customer
Needs Analysis

Major US Convention & Visitors Bureau required industry expert to address civic and industry leaders at Annual Meeting regarding realities in the marketplace, interpretation of customer needs and analysis of industry trends.